Short answer: e-commerce short video music should serve the pacing of your selling points, not just sound good on its own. A 15-second video needs a hook and one benefit, a 30-second video adds a use case, and only a 60-second video needs a full problem, demo and result. When there is voiceover, prefer low-density, no-vocal or instrumental versions.
Choose the mood by video type first
| Video type | Suggested feel | Prompt direction |
|---|---|---|
| Unboxing | Light, expectant | clean pop, light percussion, rising energy |
| Feature demo | Clean, with a beat | minimal electronic, steady groove, low density |
| Clothing and beauty | Textured, not overly busy | fashion house, soft synth, elegant rhythm |
| Food | Warm, everyday feel | acoustic pop, warm bass, playful percussion |
| Electronics | Crisp, tech-forward | modern electronic, tight drums, restrained melody |
Design by video length
15 seconds: hook first
Give rhythm or mood in the first 3 seconds, land the core selling point at 5 to 8 seconds, and leave a clean close at the end. Don't spend 5 seconds on an intro.
30 seconds: add one turn
You can map "problem → product appears → result" to three musical changes. A slight layer change roughly every 10 seconds makes it easier to cut on the beat.
60 seconds: the two selling points need to differ
The first section covers the use case, the second covers the feature or result. Don't keep the same energy from start to finish, or the visuals will feel flat.
Prompt template
Use: 30-second e-commerce product showcase
Mood: fresh, trustworthy, a little expectant
Style: clean electronic pop, light percussion, warm bass
Structure: hook in the first 3 seconds, add layers after 10 seconds, natural close at the end
Limits: no strong vocals, no long intro, no sudden stop
Visual pacing: a cut every 3 to 5 secondsPre-publish checklist
- Keywords are still clear once music sits under the voiceover;
- Peak volume doesn't drown out the product sounds;
- The ending fades out naturally with no hard cut;
- Download MP3 for editing previews and keep WAV for final delivery;
- Confirm product trademarks, brand slogans and usage scope fit the current license.
FAQ
Do product videos always need loud, busy music?
No. The music should match the selling points and edit pacing; constant high intensity actually pulls focus away from the voiceover and details.
Does a 15-second video need a full song structure?
No. One hook, one selling point and a natural ending work better.
Can the same assets work across multiple platforms?
Make a beat-cut version, a no-vocal version and versions with different endings, then re-trim for each platform.
To start creating, open the online studio; for batch templates, see the short video BGM guide, and for commercial boundaries, see the license notes.
¥0.6 per generation, 2 tracks, unlimited downloads
Runs on the Suno V6 engine. Download MP3 or WAV as often as you like. Signing up needs an email address, not a phone number.
